The ANZ jedi masters’ bible is ‘Lean Startup’ - to me it is an application of the scientific method to building a business. It mentions creating a minimum viable product (MVP), validating with potential customers, updating the MVP, validating again, then repeating as rapidly as possible.
To validate our Data2App, we cold called real world potential customers after running out of friends and family.
We hoped for this:
And achieved this: ...